2013년 10월 15일 화요일

swisscom / Moving brands (Interactive identity design)








Together with Swisscom, we continue to holistically shape and develop the brand, their communications and their many touchpoints, keeping the brand dynamic and maintaining relevance by bringing the brand closer to customers. - See more at: http://www.movingbrands.com/work/swisscom#sthash.hNVndV56.dpuf

Swisscom is the T.I.M.E (telecoms, IT, media and entertainment) market leader and one of the most trusted brands in Switzerland. - See more at: http://www.movingbrands.com/work/swisscom#sthash.hNVndV56.dpuf

Together with Swisscom, we continue to holistically shape and develop the brand, their communications and their many touchpoints, keeping the brand dynamic and maintaining relevance by bringing the brand closer to customers. - See more at: http://www.movingbrands.com/work/swisscom#sthash.hNVndV56.dpuf
Swisscom is the T.I.M.E (telecoms, IT, media and entertainment) market leader and one of the most trusted brands in Switzerland.

Moving Brands continue to holistically shape and develop the brand, their communications and their many touchpoints, keeping the brand dynamic and maintaining relevance by bringing the brand closer to customers.




Together with Swisscom, we continue to holistically shape and develop the brand, their communications and their many touchpoints, keeping the brand dynamic and maintaining relevance by bringing the brand closer to customers. - See more at: http://www.movingbrands.com/work/swisscom#sthash.hNVndV56.dpufTogether with Swisscom, we continue to holistically shape and develop the brand, their communications and their many touchpoints, keeping the brand dynamic and maintaining relevance by bringing the brand closer to customers. - See more at: http://www.movingbrands.com/work/swisscom#sthash.hNVndV56.dpuf

jackson pollock / Painting








Pollock was introduced to the use of liquid paint in 1936 at an experimental workshop in New York City by the Mexican muralist David Alfaro Siqueiros. He later used paint pouring as one of several techniques on canvases of the early 1940s, such as Male and Female and Composition with Pouring I. After his move to Springs, he began painting with his canvases laid out on the studio floor, and he developed what was later called his "drip" technique.
He started using synthetic resin-based paints called alkyd enamels, which, at that time, was a novel medium. Pollock described this use of household paints, instead of artist’s paints, as "a natural growth out of a need".

Wolff Olins / (RED)








(RED)'s ambition was to harness the power of the world's greatest companies to help eliminate AIDS in Africa. 
Due to (RED)'s improved global brand awareness and expanding list of iconic partners-- including Gap, Apple, Coca- Cola, and Starbucks-- (RED) has proved that it can provide a sustainable, reliable flow of money to the Global Fund over time, just as its creators had initially hoped.